Savvi Salon is the new incarnation of the celebrated Salon Iron Butterfly, in Toronto’s Beaches neighbourhood. CGM developed a WordPress-based site, using a responsive template that would allow for a full-featured, media-rich experience, to replace the previous Flash-based site. CGM worked on copywriting and envisioning the overall presentation of the site, as well as shooting photos and video to provide … Read More
Sylvie Devienne is a bilingual voice over performer, and so her website needs were very simple: present a bit about her, her contact information, and most importantly, her demo reel, in both languages. CGM photographed Sylvie for the background image, and created an HTML5-based media player for her reels. There is a tab to switch between English and French versions … Read More
CGM was asked to direct and design the artwork for Aviva Chernick’s 2012 CD, When I Arrived, You Were Already There. The original concept for the album involved evoking the spaciousness, earthiness, and intimacy of the music, using photos, handwritten text, and ragged edges. Photos from Aviva’s trip to the deserts of Namibia were used, as well as new photos … Read More
While working for Matias Corporation as the full-time Branding and Media Specialist from 2004-2009, as well as on a freelance basis before and since that, CGM designed many, many, many, many (!) packages for Matias’ various computer-related accessories — here are some of them. CGM worked collaboratively with the rest of the Matias team on branding, copy, and design, as … Read More
A selection of product photos shot and edited by CGM while working for Matias Corporation as the full-time Branding and Media Specialist from 2004-2009, as well as on a freelance basis before and since that. These photos were used in package designs, on the website, in magazine ads and editorial, and trade show banners and promotional material.